Hi! I'm the design lead at Intuit for emerging markets 🌏

I research, test and communicate strategy using my full-stack design background by taking market data out of analysis paralysis, creating hypothesis and putting solutions into customer's hands to validate innovations before Intuit enters a market. I love discovering the similarities that make us human across the world, while celebrating the surprising differences. Designing for both is where the magic happens.

I'm very values and first principles driven. Stocism is my philosophy back bone. Let me know if you want to talk values, or all the exciting customer-driven adventures that we're up to at Intuit.

I've worked at Atlassian, Data61 (CSIRO), Domain and Tinybeans and have a degree in journalism and a diploma in fine arts, which I used as an excuse to make interactive art.

Recently I wrote about compassionate design and have talked about translating qualitative data into product decisions (or read it). I have also presented on topics like data-driven personas, creativity and design.